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Let’s build your brand’s next chapter together. Whether you need strategic direction, compelling content, or a team that truly understands your vision, we’re ready to dive in and make it happen.

Tell us about your industry and your goals, especially if you’re a service-based business, nonprofit organization, or building a personal brand. We can’t wait to learn more about what you’re creating.

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Our Team

Hi, We're Your Social Niche

STRATEGISTS
CREATIVES
PARTNERS

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We're passionate about helping service-based businesses, mission-driven nonprofits, and personal brands build meaningful connections through strategic marketing, while also partnering with organizations across industries that value thoughtful, relationship-driven growth.

As the founder, I'm personally invested in every client we take on. When you partner with us, you gain a team of specialists, bringing sharp strategy, creative direction, and fresh perspectives to help your business grow with intention.

We stay tapped into what's current and what's next. From emerging trends to bold strategy shifts, we keep your brand relevant and positioned ahead of the curve.

No cookie-cutter plans. Just thoughtful execution tailored to your goals, whether you need focused project support or ongoing strategic management.

Let's make your brand impossible to ignore.

A note from the founder

Sincerely,

Nicole

Nicole Schaff — Founder, Your Social Niche

The Roster
COLLECTIVE
Nicole

FOUNDER

Nicole

Rachel

COO

Rachel

Julietta

COORDINATION

Julietta

Kendall

GROWTH

Kendall

Isabella

CONTENT

Isabella

Karlee

CONTENT

Karlee

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Hover any card to meet the team ↑

Nicole Schaff
CEO & Founder
CEO & Founder

NicoleSchaff

Born and raised in Hinsdale, Illinois, Nicole is a creator through and through. She has a natural ability to take a simple “what if we…” idea and turn it into smart, revenue-generating marketing strategies.

In 2025, Nicole founded Your Social Niche to help brands grow through trust, creativity, and connection. She takes what business owners already know about their brand and elevates it into a story their target audience truly resonates with.

Nicole brings passion, strategy, and creativity to every project big or small.

When she is not behind her laptop, you will probably find her power walking to country music.

Go Vols.

Rachel Lichtenberg
COO
COO

RachelLichtenberg

Rachel's got eagle eyes that spot misaligned pixels from three monitors away and serious organizational skills. She dives deep into your target audience's heads to craft messaging and visuals that truly resonate.

Think of her as your brand's bouncer—inconsistencies don't get past her, and off-brand moments get shut down faster than you can say "close enough."

When she finally closes all her Chrome tabs, this North Carolina native is juggling two kids and a serious iced coffee habit that she can't break.

Julietta Gofis
Project Coordinator
Project Coordinator

JuliettaGofis

Julietta is from the south suburbs of Chicago and is the steady hand behind the scenes, turning creative ideas into clear, actionable plans. From influencer outreach to content coordination and campaign execution, she helps brands stay organized, aligned, and moving forward.

With a degree in Media Advertising from Indiana University, she brings both strategy and instinct to every project she touches.

When she's not working, she's shooting on her film camera, spending weekends with friends, or gathered around the table for Sunday dinners with her family.

Kendall Jarvis
Lead Growth Manager
Lead Growth Manager

KendallJarvis

Kendall, or as we call her, our Secret Weapon for Organic Growth. She rapidly grows client accounts through sharp strategy and scroll-stopping, high-engagement comments that drive real traffic. Her passion for community and marketing makes her a natural at building authentic connections that turn followers into loyal fans.

Currently an undergrad at Milligan University, Kendall balances her role with being a full-time cross-country and track & field athlete.

When she's not working, studying, or volunteering, you'll likely find her on mission trips, making a difference across the globe.

Isabella Leigh
Content Designer
Content Designer

IsabellaLeigh

Born and raised in the suburbs of Chicago, Isabella is equal parts strategist and storyteller. She thrives at the intersection of creativity and clarity, turning big ideas into content that actually connects, converts, and feels human.

With a background in social media strategy, brand storytelling, and design, Isabella brings both structure and soul to every project. She's passionate about building brands that don't just look good, but feel right.

Currently a Marketing major at Texas Christian University, she balances analytics and aesthetics like it's second nature. When she's off the clock, you'll find her reading, walking, cooking something, or finding a new place to explore.

Karlee Hurrelbrinck
Content Designer
Content Designer

KarleeHurrelbrinck

Bio and details coming soon.

Ready to start?

Let's Work Together.

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